Privacy Policy
Version: October 2025
1. Who We Are
This Privacy Policy explains how Lifebite OÜ (registration number 17132361, Paavli 5/1, 10412 Tallinn, Estonia) (hereinafter referred to as "Lifebite", "we", "us" or "our") collects, uses and processes your personal data when you use our website https://lifebite.ee, online store, products or services.
We process personal data in accordance with the General Data Protection Regulation (EU) 2016/679 (GDPR) and the applicable data protection laws of the Republic of Estonia.
If you have any questions regarding this Privacy Policy or the processing of your personal data, please contact us:
Email: sven@lifebite.ee
Phone: +372 5697 9111
2. Personal Data We Collect
Depending on how you interact with us, we may collect the following categories of personal data:
Personal and Contact Information
- Full name
- Company name
- Email address
- Telephone number
- Billing address
- Delivery address
Account Information
- Username
- Encrypted password
- User preferences (for registered users)
Transaction Information
- Orders
- Invoices
- Payments
- Order history
Technical Information
- IP address
- Browser type
- Device information
- Log files
- Cookies and similar technologies
Communication Information
- Messages submitted through contact forms
- Emails
- Customer support enquiries
Marketing Information
- Newsletter subscriptions
- Campaign interactions
- Marketing consent preferences
If you upload content, leave feedback or submit information through forms on our website, we may also process the information you provide.
3. How We Use Your Personal Data
We process your personal data only where permitted by applicable law.
| Purpose | Legal Basis (GDPR) |
|---|---|
| Processing orders, invoices, payments and deliveries | Article 6(1)(b) – Performance of a contract |
| Customer support, product enquiries and delivery updates | Article 6(1)(b) – Performance of a contract |
| Sending newsletters, promotions and product updates (only with your consent) | Article 6(1)(a) – Consent |
| Fraud prevention, website security and protection of our legal rights | Article 6(1)(f) – Legitimate interests |
| Accounting, tax and other legal obligations | Article 6(1)(c) – Legal obligation |
| Website analytics, performance improvement and cookies | Article 6(1)(a) – Consent |
4. Cookies and Tracking Technologies
We use essential cookies that are necessary for the proper functioning of our website, including shopping cart functionality, user login and language preferences.
With your consent, we may also use:
- Google Analytics to measure website traffic and improve performance (IP addresses are anonymised where applicable);
- Marketing and remarketing tools to display relevant advertisements and personalised offers;
- Embedded third-party content, such as YouTube videos, which may collect usage data when viewed.
You can manage your cookie preferences through our cookie banner or your web browser settings.
A separate Cookie Policy is available on our website for more detailed information about the cookies we use.
5. Sharing of Personal Data
We share your personal data only where necessary and only with trusted service providers who assist us in operating our business.
Your personal data may be shared with:
- Service providers, including website hosting providers, payment service providers, logistics and delivery partners, accounting service providers and marketing platforms (such as PayPal, Omniva and Itella);
- Public authorities, where disclosure is required by applicable law or a lawful request.
We do not sell your personal data to third parties.
6. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected or to comply with legal obligations.
Typical retention periods include:
- Order and invoice data: 7 years (in accordance with Estonian accounting legislation);
- User accounts: until the account is deleted or after 3 years of inactivity;
- Newsletter subscriptions: until consent is withdrawn;
- Customer communications: up to 3 years after the last contact.
After the applicable retention period has expired, personal data will be securely deleted or anonymised unless further retention is required by law.
7. Your Rights Under the GDPR
Under the General Data Protection Regulation (GDPR), you have the following rights regarding your personal data:
- Right of access – to obtain a copy of your personal data;
- Right to rectification – to request correction of inaccurate or incomplete personal data;
- Right to erasure ("right to be forgotten") – to request deletion of your personal data where we are not legally required to retain it;
- Right to restriction of processing – to request that we temporarily limit the processing of your personal data;
- Right to data portability – to receive your personal data in a structured, commonly used and machine-readable format or have it transferred to another controller where technically feasible;
- Right to object – to object to processing based on our legitimate interests or for direct marketing purposes;
- Right to withdraw consent – where processing is based on consent (for example, newsletters or analytics cookies), you may withdraw your consent at any time.
To exercise any of these rights, please contact us at:
Email: sven@lifebite.ee
We will respond to all valid requests within 30 days, or within the time limits required by applicable law.
8. Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration or destruction.
These measures include:
- SSL encryption;
- Secure data storage;
- Access to personal data only by authorised personnel;
- Regular system backups and security monitoring.
While we strive to protect your information using industry-standard security measures, no method of transmission over the internet or electronic storage is completely secure. Therefore, we cannot guarantee absolute security.
9. International Data Transfers
Some of our service providers, such as Google, PayPal and YouTube, may process personal data outside the European Union (EU) or the European Economic Area (EEA).
Where personal data is transferred internationally, we ensure that appropriate safeguards are in place, including the use of European Commission Standard Contractual Clauses (SCCs) or other legally recognised transfer mechanisms to protect your personal data.
10. Supervisory Authority
If you believe that your personal data has been processed unlawfully or that your rights under applicable data protection laws have been violated, you have the right to lodge a complaint with the competent supervisory authority.
In Estonia, the supervisory authority is:
Estonian Data Protection Inspectorate (Andmekaitse Inspektsioon)
Tatari 39
10134 Tallinn
Estonia
Website: https://www.aki.ee
You may also contact the data protection authority in your country of residence within the European Union.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in legislation, our services or the way we process personal data.
The latest version of this Privacy Policy will always be available on our website:
Where required by law or where the changes are significant, we will notify you through our website or by email.
Contact Information
Lifebite OÜ
Paavli 5/1
10412 Tallinn
Estonia
Registration Number: 17132361
VAT Number: EE102834174
Email: sven@lifebite.ee
Phone: +372 5697 9111
Version: October 2025